Tyler ButlerAs much as I want to be upset, I cannot deny the reality. The Dallas franchise has emerged as the wealthiest, valued at $12 billion, and this is the reason. Apparently, football and championship wins are no longer the primary focus. Instead, staying relevant has become the top priority, even when it means being irrelevant.
The most effective way to achieve this is by turning the franchise into a spectacle throughout the year. This is why television shows, radio shows, and podcasts experience a surge in ratings whenever Dallas is mentioned. Furthermore, if you examine the top 10 most viewed games from the previous season, you will find that Dallas is featured in seven of them.
If your objective is to generate revenue, Jerry is undoubtedly the ringleader, even if it requires transforming the organization into a circus. This quote explains the last twenty years to perfection. Come see the Cowboys… the Greatest Show on Earth… that ends every January.
